Why adidas is still riding the wave of success in 2025
In 2025, adidas will remain dominant in the world of sportswear and streetwear. The key to its continued success lies in a unique blend of history, innovation and a flair for current trends. While many brands try to unite past and present, adidas manages to reinterpret classics with impressive consistency and at the same time establish forward-looking designs. The brand with the three stripes knows better than almost any other how to combine nostalgic silhouettes with modern materials, fresh color palettes and a contemporary attitude - and in doing so, always strikes a chord with the times. adidas also manages to enter into exciting collaborations, whether with up-and-coming designers or established brands. In the first half of 2025, adidas continues to serve the sneaker trends and has just the right shoes for every taste.
HANDBALL SPEZIAL
A true iconic shoe originally intended for indoor sports has long since found its place in the world of streetwear. In 2025, the Handball Spezial will impress with its retro-inspired colors, soft suede, and flat gum sole—a perfect mix of vintage vibe and everyday comfort.
BW ARMY
Minimalist, clean, and stylish: the BW Army, inspired by a German army training shoe, scores with a minimalist aesthetic that is particularly celebrated in the fashion world. Its understated silhouette makes it the ideal sneaker for timeless looks.
SL 72 RS
The SL 72 RS is a modern reinterpretation of a classic running shoe from the 70s. With eye-catching colorways, lightweight construction and a sporty shape, it fits perfectly with the current retro running trend, while remaining authentic throughout.
SAMBA
The Samba continues to be one of the most popular adidas sneakers. Especially in the XLG version with an accentuated chunky sole and an extra dose of attitude, the model is a real eye-catcher. The revised silhouette ensures a fresh feel without losing the iconic character of the original.
GAZELLE BOLD
The Gazelle has been a classic for decades - the Bold version takes it to a new level. With a stacked platform sole and rich colors, this sneaker hits the nerve of the fashion world: feminine, eye-catching and yet deeply rooted in adidas heritage.
SUPERSTAR
The Superstar will remain a true flagship of the brand in 2025. The famous shell toe, the clear design and its history in music and street culture make it timelessly relevant. New collaborations and colors keep it fresh, without losing its identity. The model is already celebrating its 55th birthday in 2025. So you can be sure that we'll be seeing more of the iconic model with the toe cap this year.
TAEKWONDO
Slim, sporty and minimalist - the adidas Taekwondo sneaker is an insider tip for anyone who appreciates understatement. Inspired by martial arts aesthetics, it impresses with its clear lines and flexible lightness - a real fashion statement with a martial arts soul. The minimalist sole of the adidas Taekwondo reinterprets the term low-profile sneaker.
TOKYO
The Tokyo combines similar attributes to the Taekwondo and is a sneaker with a Japanese-inspired design philosophy. Clear lines, high-quality materials and a timeless look make it a highlight of the low profile sneaker models.
ADIZERO EVO SL
The adidas Adizero EVO SL combines sporty performance with a modern, minimalist design. With a lightweight, breathable upper construction and innovative sole technology, this sneaker offers maximum comfort while impressing with its simple elegance. 2025 is all about the performance sneaker trend and the EVO SL is the perfect example of this. This model is for those who value functionality and style in a modern package - further proof of adidas' ability to seamlessly combine performance and fashion.
